AIRCADIA

Aircadia is a speculative Nike-branded charter city where corporate ethos governs daily life, infrastructure, and personal performance. Entry is exclusive—granted through a lottery or lucky ticket found in select sneaker purchases—inviting residents to live, work, and train in a city engineered around health, movement, and brand loyalty. In Aircadia, surveillance, product testing, and lifestyle optimization are seamlessly embedded, transforming residents into both consumers and subjects. But beneath the sleek veneer lies a layered narrative—blurring the lines between utopia, dystopia, and everything in between.